Ideation: the process to find great ideas

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Ideation is the process of finding ideas within a group of people. A problem is presented to the group and each participant is requested to find as many ideas as possible.
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Ideation is the process of finding ideas within a group of people. A  problem is presented to the group and each participant is requested to  find as many ideas as possible.

Everyone is creative

Every human being  is creative, we have this faculty to combine ideas to create a new one. Ideation is simply using this capacity as much as possible until a great  idea is discovered.

Ideation VS brainstorming

Brainstorming implies to organize the ideas and structure them. It is useful as a second step, after the ideation.

Ideation is only there to gather as many ideas as possible, some of them will be great some won't. The ideas have to be filter and organized afterwards.

Overcome the struggle

During a session of  ideation it is common to struggle at the beginning to find the first  ideas. Then, follows a very productive time with usually good ideas  until reaching a peak. After that, the ideas tend to become less  interesting, the good one are probably already out there.

Individually or collectively

 A session can be organized individually, all the participants will write on  their own their ideas and will be requested to share them afterwards. Otherwise, it can be done altogether. In this case, the participants will share  their ideas as soon as they come. This gives the opportunity to the  others to be inspired and create new ideas based on what has been said already.

Ideation is a way to get the job done

During a session of ideation you might try to find one best idea but you could also try to make a list. If you need for instance a list of article to write or the next features you want to develop.

As soon as you get the list you can plan and start working. Sometimes, just having a list of things helps start doing and not thinking all over again.


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